I thought it would be educational for Indie Mac Developers, myself included, to interview fellow developers, over email, about how they do marketing. I am starting with Kevin Hoctor, whom I met in person at WWDC about two or three years ago. He is the President and Founder of, a software company started in October 2006 to help individuals improve their personal finances. Hoctor has a background in Computer Science and has been creating software for over 28 years.
Stm32f4 discovery board. Sep 5, 2016 - Understanding Debt Quencher. Debt Quencher is a solution for anyone suffering from credit card debt and looking for a way out. Debt Quencher uses the “snowball” method of debt repayment. This means you pick a total amount each month to spend reducing your debt and that gets spread across each account. Debt Quencher, the first platform developed by No Thirst Software, helped the founder erase his large credit card debt in three years. MoneyWell, the company’s other principal software solution, is a proactive budgeting tool based on the envelope budgeting method.
He is also a serial entrepreneur having started four other companies (!) prior to No Thirst Software. He writes about marketing and company design on his own blog,.
Understanding Debt Quencher Moneywell Personal Finance Login
DW: Can you tell us some of the marketing activities you do? KH: In previous companies I've owned, marketing meant a big budget, four-color trade magazine ads, bingo cards and cold calling for leads. Now, with the Internet as everyone's primary source of information, my marketing is much different. First and foremost, maintaining a clean website with a clear message is my priority. Almost any other marketing activity is going to lead people back to our site and it better not disappoint. My secondary marketing job is to make sure that our two products, and, have visibility on the active Mac download sites, with being most important. Every time a new patch or update for our products is published, sales increase because they appear on the front page of the download sites.
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